Veganuary: How to Go Vegan in 2023

January 17, 2023

While we may be past the point of greeting folks with a “happy New Year,” we’re okay with that because now we’re wishing you a Happy Veganuary! That’s right, January is all about sharing ideas, inspiration and food options to try a vegan lifestyle. With more plant-based options hitting the grocery store shelves and a number of beauty products committing to a cruelty-free mission, there’s no better time to take a bite out of the vegan lifestyle. In fact, over 1,540 new vegan products and menus rolled out in Veganuary 2022, and the vegan food market is projected to reach $36.3 billion by 2030. It’s no secret, the demand for vegan products is on the rise, and our Lede TV team is here to support the mission by partnering with plant-based brands to grow awareness for blooming results.

Whether you’re a lifelong vegan or inspired to join Veganuary, here are a few tips and brands to help you go vegan in 2023. 

Beauty and Wellness

In the beauty and skin care industry, fads come and go faster than an influencer’s Instagram post goes live. But while new products continue to hit the market, one thing is certain – the global vegan cosmetics market is on the rise, with a projected growth from $15.87 billion in 2021 to $24.79 billion in 2028. Vegan beauty is becoming a lifestyle choice for many people and brands alike. For instance, MAVALA has remained a beauty staple throughout the world for over 60 years, and we’re loving the brand’s commitment to creating high-quality products made with clean ingredients. Developed in Swiss laboratories, MAVALA offers products and solutions, such as their Mini Color Nail Polishes that are 100% vegan friendly made with natural ingredients that are 100 percent cruelty-free and never tested on animals. And with the global collagen market gaining popularity, HECH’s Vegan-Pro Collagen is the perfect plant-based collagen care drink concentrate.

Everyday Vegan

If you’re just branching out into the world of vegan food options, you may be wondering how to fill your fridge with those everyday basics while remaining animal-product free. Thankfully, a number of brands have entered the market with solutions to those items that you grab from the pantry on a daily basis – from milk, to chicken and bacon. Where there is a craving, there is an innovative plant-based brand.

Milk is the ultimate refrigerator fixture, and Ripple has made a dairy-free option that is delicious and packed with nutrition, such as plant-based protein, 50 percent more calcium than dairy milk, and vitamin D. How’s that for strong bones? For everyday meals, Miami Foods is serving up plant-based Chick’n Nuggets, Steak Strips, and even a Deluxe Burger with a juicy beef-like flavor, just to name a few. 

Looking for even more chef-inspired meals at home? Look no further than SHICKEN, founded by a husband and wife team who recreated authentic curry and kebab dishes with a plant based chicken alternative, while refusing to sacrifice taste, texture or tradition. And, while your mouth is already watering for that amazing chicken flavor, check out the vegan fried chicken options at VFC. We’re talking about crispy, spicy, juicy textures that will make you wonder why Veganuary isn’t celebrated every month.  

Vegan Favorites and Indulgences 

Going vegan doesn’t mean giving up your favorite foods. In fact, it means opening up an entire new world that’s bursting with flavor. Now, we might want to apologize ahead of time, because these next few plant-based options are about to send your cravings through the roof. Wicked Kitchen has the scoop on plant-based ice cream, and we are here for it. With a variety of flavors from vanilla to mint chocolate chip, this is a treat for the entire family, but don’t forget to scroll through their wide variety of plant-based food options to round out your dessert with lunch and dinner. Now that your sweet tooth has been activated, check out the vegan milk chocolate delights by Trupo Treats. They’re even celebrating the vegan season with a Veganuary Starter 5-Pack

Now for a little savory with your sweet. GrownAs Foods is filling bowls across the nation with their cheesy, creamy mac & cheese that is entirely plant based and truly hits the spot. You may even agree with us that this vegan option is cheesier than those old boxed noodles you had as a kid. Let’s not string this along any further – the cheese options at Miyoko’s Creamery will take your charcuterie boards into the future. With award-winning vegan cheese wheels in eight flavors and artisan-crafted spreads and more, this plant milk creamery is truly innovative. To round out a few of your favorite treats, we recommend snacking on the mushroom centric company, Popadelics. Trade those greasy potato chip fingers for the healthy, crunchy mushroom chips that will make your tastebuds sing. With delicious flavors touting fun names, such as trippin’ truffle parm and rad rosemary + salt, you’ll have a hard time sharing this snack.

Nutrition and Health

While it takes little convincing to prove that vegan options are traditionally healthy options, there are a few ways to focus on your health in the new year with plant-based supplements. To support physical health, the natural, vegan, non-GMO company Clean Machine works with your body to promote both health and fitness. With supplements such as the Clean Green Protein that is revolutionary in plant-based nutrition due to containing a new protein, to a vegan vitamin D3 that is the first vegan D3 made from organic algae, Clean Machine products are helping to improve lives. Finally, we know what you’re thinking (well, maybe if you’re new to going vegan): How will I get my protein? Green Boy Group has the answer with their versatile single ingredient bean protein powders that are perfect additions to smoothies, shakes, baking and cooking. 

As we continue celebrating Veganuary, we hope you’ll join us in trying a few plant-based options that are sure to delight your taste buds. From those everyday food items, to the unique cravings and treats we all love to love, going vegan means more options, not less. 

At Lede TV, the media company of award-winning PR, digital marketing and content development agency Bolt PR, we’re digging into the rapidly growing plant-based industry and bringing brands to the forefront through interviews, demos and innovative content. If you’re ready to stand out in this booming market, let’s talk about a partnership that will drive results.